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Shopify Master Class: Zero Party Data Collection with Fuel Made

In this episode of the Shopify Master Class you'll be hearing from Lisa at Fuel Made who dives into all things zero-party data. What it is, why it's important, how to collect it, and how to use it to optimize your brand's marketing both on and offsite. Lisa walks through three brands' strategies for collecting zero-party data and how they use it to personalize their Klaviyo emails for instant ROI.

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