If you’ve been struggling to get better results from your Facebook, TikTok, and Google ads right now you might not be using UTM targeting correctly. UTMs are powerful for creating targeted marketing campaigns. but did you know that both Facebook and TikTok have their own version of these for tracking outbound links from ads run on their platform?
In this video, we’ll give you the rundown on what Facebook Click Identifiers (FBCLIDs) and TikTok Click IDs (TTCLIDs) are, how they affect your Google Analytics, a general overview of UTMs, and how to use all of them for personalized website experiences.
TikTok and Facebook can be huge traffic drivers, depending on your industry and marketing strategy. So it’s important to understand how to use both TTCLIDs and FBCLIDs, what they mean for campaign/budget planning, plus, reading their analytics is key to making sure you’re getting the most out of your efforts.
